APPLEJACK-OFF: The L Word.
We are gonna have to mention them. Laird’s. Laird’s Applejack is probably the most widely distributed type of Applejack there is out there. From coast to coast, it’s not that hard to find the stuff, and because they use more mass produced apple-juice than Juicy Juice, it’s uniform, and cheap.
Laird’s declined to participate in our Applejack event, stating no reason why. However, after tasting the labels that did choose to participate, we can probably tell you why. In our opinion, Laird’s didn’t stand a chance. Bonded or not, they have gone for quantity over quality, and while that might do well for them (since so many people out there have never actually had the chance to taste a craft-made applejack, so what would they know if they had some faceless stuff from Laird's), they still may know deep down that they are the mass-market bland type.
We’ve had them on Pinky Mixology before (three different times 1, 2, and 3), but they just weren’t interested in putting their product up against the others out there.
So all we can really say is that we find Laird’s similar to mass-produced spirits of all kinds, and while that’s kind of ok for some clear spirits in a bunch of cases, for an aged spirit, one expects some personality, and Laird’s has about as much as a mannequin at Sears.
Maybe one day they’ll prove us wrong, but we aren’t holding our breath.
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